Apply for a free Loyalty and AI Audit from the platform producing $6 billion in loyalty revenue

Concretely, not as a buzzword. Tally's AI reads each member's transaction, tier and engagement signals and flags who's about to churn, lapse or upgrade. Your team tests the right reward and moment for that segment, keeps the version that responds and scales it. It also turns reporting into action, so instead of a dashboard telling you what happened, you get the next move to make. In the audit, we point that same intelligence at your program and show you where AI would move your numbers first.

A clear, prioritized read on your program, personalized to your data. You'll see:

• Where you stand against the top programs in your category, benchmarked on a dataset of 560 million loyalty members

• The gaps limiting your growth, and how to close them

• Where you're losing members before they ever buy

• Real examples of how leading brands are applying AI, and the lessons they're learning

• A ranked plan of what to fix first, yours to keep whether or not you ever run Tally

That's what the audit is built to give you. Beyond the plan itself, you get the case for change in your CFO's language: where the growth is, what's worth going after first, and how your program ranks against the category. It's structured to hand straight to finance, so the case for acting doesn't rest on your word alone.

Yes. Tally sits on top of the stack you already run, connecting to your CRM, POS, app and email through a broad library of integrations, so they keep working as they do today. Your system of record stays your system of record, Salesforce or otherwise. Tally handles the loyalty layer, not a rip-and-replace.

Our team runs the migration end to end. We reconcile every member record, point balance and tier status against your source before we cut over, then move in stages so your program keeps running and members keep earning without a gap. You're not rebuilding the program or managing the move, we handle it.

Your data stays yours, handled under SOC 2 Type II controls. We use it to benchmark your program against the top performers in your category. We don't sell it, and your identifiable data isn't shared beyond the providers we need to run the audit, under contract. Any benchmarks others see are aggregated and de-identified.

Senior strategists from the team behind programs like Hilton, Mars and Hyatt, not junior analysts running a template. To start, we just need read access to the basics: your program structure, tiers and recent performance. From there they do the work and come back with your benchmark and a clear set of priorities. You're not building anything or spending engineering time to find out where you stand.

This is built for brands running a loyalty or rewards program in hospitality, travel, entertainment or retail. You don't need a program the size of Hilton's for it to pay off. The same thinking behind the world's biggest programs works on one a fraction of that size, and that's who most of this is built for. If you want members who stay even when a competitor offers a better deal, and you're done waiting on IT to change a campaign or a tier rule, you're who we built this for. The application takes a couple of minutes and tells us quickly whether it's a match.

Sooner is better, and the audit costs you nothing to find out. The shift to AI-led loyalty is happening now, and the gap between the programs using it and the ones that aren't widens every quarter. The audit doesn't touch your current contract or platform, so you can see exactly where you stand and what to do well before any decision is due. Move first and you set the benchmark others chase.